What We Stand For: The Values That Move Coury Forward

A company’s long-term strength is built not only on its technologies and products, but also on the principles behind every decision it makes.

This is especially true in healthcare, where quality, responsibility, and trust have real implications for clinical practice and patient well-being. As Coury Medical continues to grow, we have formally defined four core values that reflect how our people have worked since the company was founded and how we intend to move forward:

Truth. Courage. Excellence. Shared Growth.

These values are more than statements of intent. They guide how we solve problems, develop products, work with partners, and contribute to the wider healthcare community.

Truth: Let Facts Lead

At Coury, truth begins with integrity.

It means communicating honestly, acting responsibly, and never compromising the principles that matter most. In the medical device industry, assumptions and personal experience cannot replace scientific evidence. Sound decisions must be grounded in data, validated through rigorous processes, and aligned with the fundamental purpose of healthcare.

We therefore encourage our teams to listen to evidence and allow facts—not hierarchy or convenience—to guide decisions.

Truth also means having the confidence to acknowledge what can be improved. We bring problems into the open, examine their root causes, and use what we learn to strengthen our work. The purpose is not to assign blame, but to prevent recurrence and achieve better outcomes.

Progress begins with seeing reality clearly.

Courage: Turn Boundaries into Starting Points

Courage is not about taking unnecessary risks. It is about moving forward with clarity, responsibility, and purpose.

At Coury, we encourage people to explore new possibilities, take ownership, and challenge established limitations. When facing an unfamiliar technology, process, or market need, we choose to ask questions, test ideas, and turn uncertainty into practical action.

Courage also means remaining entrepreneurial as the company grows. Past achievements should never become a reason to stop questioning, learning, or creating. We value people who take initiative, accept responsibility for outcomes, and have the determination to transform ideas into meaningful solutions.

For us, a boundary is not the end of the road. It is the point from which the next stage begins.

Excellence: Raise the Standard Every Day

In medical devices, excellence is built through countless details.

It can be found in every product drawing, manufacturing process, quality inspection, customer conversation, and service response. Because patient safety is involved, “good enough” is never the standard we pursue.

A zero-defect mindset remains our guiding direction. It requires discipline, attention to detail, and a willingness to invest effort even in work that may never be visible to others. It means refusing shortcuts and treating every step as an important part of the final result.

Excellence is also a process of continuous improvement. We learn, refine our capabilities, and seek better ways to work each day. Small improvements, consistently made, create meaningful differences in product quality, operational performance, and customer experience.

Excellence is not a single achievement. It is a habit that must be renewed every day.

Shared Growth: Create Value Together

Sustainable value is rarely created through a zero-sum approach.

Within Coury, shared growth means working toward common goals, supporting one another, and allowing individual expertise to strengthen the entire organization. We aim to build teams founded on trust, open communication, and shared responsibility—teams in which people grow by helping others succeed.

Beyond the company, we seek to create long-term value with customers, suppliers, clinical professionals, and industry partners. Rather than focusing only on short-term transactions, we work to understand shared needs, combine complementary strengths, and build relationships that enable both sides to progress.

Shared growth also reflects our wider responsibility to society. We believe that business should contribute to positive change. By advancing medical technologies, supporting healthcare professionals, and acting responsibly throughout our operations, we aim to create value that extends beyond the company itself.

Values have meaning only when they influence everyday behavior.

As Coury Medical expands its capabilities and reaches more markets, these four principles will continue to guide how we make decisions and measure progress.

Truth keeps us grounded. Courage moves us forward. Excellence raises the standard. Shared Growth ensures that progress creates value for others.

Together, they define not only how we work, but also the kind of company we are committed to becoming.